Axpo was losing potential customers at the most delicate stage of the journey: form completion. With BotMasterAI’s Doc-PRO, the process was transformed into three steps and the conversion rate more than doubled.
Conversion rate more than doubled
Drop-offs reduced by over 80%
Significant improvement in data quality
Substantially reduced back-office workload
The Problem
Axpo’s online sign-up process for gas and electricity contracts suffered from two problems that fed off each other.
On one side, a long and clunky journey: the customer had to manually fill in personal details, bank information, and utility data, with a high drop-off rate between the intent to sign and the actual signature.
On the other, a back-office that absorbed significant resources re-keying the information entered, correcting input errors, and managing turnaround times that customers were no longer willing to wait for.
The Solution
BotmasterAI integrated Doc-PRO directly into the online sign-up journey, eliminating manual data entry at the source. The customer photographs their ID document and their latest energy bill.
Doc-PRO automatically extracts the key data and presents it to the customer for instant validation. At that point, a tailored contract proposal is generated in real time, which the customer signs electronically. The contract reaches the back-office with zero re-keying, and activation speeds up accordingly.
Thanks to BotmasterAI, we significantly increased our conversion rate by eliminating manual form-filling, the leading cause of drop-off.
The flow has simplified the customer experience and considerably lightened the load on our customer service.
Emanuele Mammoliti, Head of ICT
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